Welcome to Destination Melbourne

Destination Melbourne Ltd is Melbourne’s Regional Tourism Organisation.

Destination Melbourne provides leadership, industry development and successful co-operative marketing of Greater Melbourne by working in partnership with the tourism industry.

We were established in 2001 as a not for profit company overseen by a skills based board of directors.

Our vision ‘Inspire industry to grow Melbourne as an outstanding global visitor experience’

Our Core activities are:

  • Developing integrated co-operative marketing opportunities for industry and partners to encourage greater demand, yield and visitor dispersal.
  • Partnering with industry, government and community to support the strategic development of Melbourne as a destination.
  • Providing leadership for industry in the delivery of outstanding visitor experiences.

 

 

 

EVENTS & PROGRAMS
LATEST NEWS

Creating a Vibrant & Sustainable Destination


Tourism Victoria Swine Flu Industry Update - Friday 5th June


Tourism Victoria Swine Flu Industry Update - Friday 29 May, 2009


Destination Melbourne Industry Survey Results March 09


Autumn Official Visitors Guide now available ONLINE


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