Building a more appealing Australia of tomorrow

Tourism Australia (TA) has published its Corporate Plan 2011-14 which sets out how it will deliver on the Government’s priorities for Australia as a tourism destination and continue to add value in supporting the tourism industry to build a more appealing Australia of tomorrow. The plan provides details on key government and industry initiatives, the Australian tourism industry outlook as well as TA’s objectives and how it will measure performance. TA has also published its 2011-12 Strategy Update for Industry.