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Tourism Industry Amazing Race
After weeks of secret strategy meetings, closed doors in the office and sleepless nights, Friday 9 September was judgement day for the three Destination Melbourne teams competing in the VTIC Amazing Race. 50 Teams from…
Launch of Discover Your Own Backyard
On Friday morning Destination Melbourne and 20 Councils launched a new campaign that will change the way people think about tourism and educate residents about what is on offer closer to home. Destination Melbourne and…
Dinner with Ita Buttrose
Participants of the Victoria’s Tourism Industry Leadership Programs enjoyed the company of publishing and media powerhouse Ita Buttrose AO, OBE at the Grand Hyatt last Wednesday evening. Ms Buttrose spoke to participants as part of…
Local Government taps into $2.6 billion opportunity
Destination Melbourne and Local Governments across Melbourne are working together to encourage Melbournians to get out and about and discover their own backyard. This morning Destination Melbourne and 20 Councils launched a new campaign that…
Melbourne does Spring Fashion and Tourism Week!
As part of VTW, teams of tourism enthusiasts have been perusing the food stalls of Queen Victoria Market and sampling cocktails at hidden Melbourne bars. Victorian Tourism Industry Leadership participants attended a dinner last night with…
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