LinkedIn Update – Tips and Strategies
LinkedIn in Australia has grown from 1.3 million to three million members in Australia, over the past nine months.
Its primary role is helping to connect employers and employees, although its value and use is growing in a range of areas.
- Acting as an instant resume, it allows employers to search very specifically for talent, but also enables candidates to apply for opportunities almost instantaneous
- It is replacing the business card and is largely responsible for the death of the rolodex
- People are increasingly using LinkedIn outside the time they are actively looking for work; for information exchange, groups, updates etc
LinkedIn is a great opportunity for businesses to promote their wares to prospective employees. The Company LinkedIn page is important to all employees, because it is where people can collectively promote projects and achievements.
Employee profiles will link directly to the Company LinkedIn page, so you can draw a direct line between your own achievements and that of the business.
Most employers use their LinkedIn page to attract talent, while most people follow Company pages to stay abreast of employment opportunities.
LinkedIn is dominating the recruitment scene – while employment agencies find it a very useful tool, they are taking a hammering as employers undertake their own proactive searches.
Progressive employers encourage their team members to actively update and cultivate their own LinkedIn page. They also encourage collective responsibility for the Company LinkedIn page.
Top Tips from the LinkedIn Gurus
- If you are remotely serious, you must have photo
- The synopsis (where we normally insert job title) is great opportunity to make a unique statement about yourself… eg until last month mine read Chief Executive, Destination Melbourne, it now reads passionate leader and visionary.
- Subscribe to LinkedIn Today – it is customised newsletter that sends you content based on what you and your network are talking about
- Create a poll to encourage engagement and get a better understanding of what your network is thinking
- Groups –Join many, participate in a few, run one
- Follow a company you admire and learn from them
- Update your own status – keep it fresh
- Recommendations and endorsements – give freely, but make sure they speak the truth
- Don’t be afraid to make mistakes – have a go!
Check out Destination Melbourne’s LinkedIn page, here.