Destination Melbourne

Date/s:	18/02/2010
Venue:	City of Yarra Meeting Room 1 Richmond Town Hall 333 Bridge Road Richmond
Description:	Destination Melbourne and the City of Yarra in conjunction with the Tourism Excellence Program invite you to participate in an e-marketing workshop on Thursday, February 18. This half day workshop is ideal for businesses wanting to learn more about the web and how it can be integrated with your overall marketing strategy.
Contacts:	Attention: Chloe Tubbs Destination Melbourne Ltd. Level 3, Block Court 290 Collins St, Melbourne 3000 Ph: 9869 2444 Fax: 9869 2424 Email: info@destinationmelbourne.com.au
Time:	9:30AM - 2:00PM

Workshop Facilitators: Travelyackie

Cost: $30 +GST per person - Lunch included

During this workshop, participants will:

Consider typical tourism eMarketing issues to overcome
Discuss changes in traveller internet usage behaviour
Identify why consumers use the web
Determine the e-readiness of your business
Discuss key online strategy components
Review cost and time requirements to plan, set up and manage your online strategy
Discuss the advantages of working with web specialists
Suggest keys to developing an effective brief and review sample guidelines
Recognise the importance of website integration with your overall marketing strategy
Explore steps to planning or redesigning a website
Suggest key elements of email etiquette
Consider effectiveness of a sample email response

Events and Programs