Mystery Shopping Program

The mystery shopping program provides the opportunity to have an independent third-party anonymously examine all areas of your business including:

  • The customer planning process and initial contact with the business
  • First impressions of the tourism product
  • The presentation of the product
  • The quality of key facilities and services, such as food and beverage and accommodation
  • The quality of general amenities
  • Final impressions and whether the customer would recommend the product to others
  • An independent and objective assessment of the quality of the visitor experience provided by your business

Businesses are able to benchmark performance against similar sized businesses across the state. The mystery shopping program is a unique and informative way to get your business assessed by an expert and independent third-party.

For more information contact:
Lisa Velardo| 9869 2444 | lisav@destinationmelbourne.com.au