The Pursuit of Excellence

Destination Melbourne works in partnership with Tourism Victoria, Local Government and Service Skills Victoria to build a program of activities that are relevant and useful to business.

We re-invest our surpluses into subsidised industry development programs. This includes the facilitation of business training in digital, business planning, export ready programs and sustainable tourism.

Victorian Tourism Awards

Destination Melbourne is a proud sponsor of the Victorian Tourism Awards. They are a great way for tourism operators to benchmark themselves against others and work on their business at the same time.

We understand that nominating for the awards is the first step in a long and sometimes challenging process. It also requires a measure of courage. Over the years, many Victorian tourism businesses have had to swallow a bitter pill when they did not make the cut on awards night. There are also some great stories of celebration.

There are some thoughts that are worth holding onto as you work through the process of putting together your nomination:

  • your business will be stronger as a result of having a go, whether you feature in the winners list or not. Particularly if you invest time and energy in the development of the nomination, rather than contract the entire process out to a consultant
  • the awards ceremony is a fabulous night out and there is nothing quite like the feeling you get from being there and knowing that you are in the hunt for a trophy
  • the big night is also an opportunity to get together with the industry and celebrate all the best things about tourism in this great state; and
  • if you win, you’ve earned it!

www.victoriantourismawards.com.au

If you are entering the awards and are interested in participating in the mentoring and mock judging program please contact:
Denise Castro | 9869 2444 | denise@destinationmelbourne.com.au