International Marketing

Destination Melbourne works in partnership with Tourism Victoria and ATEC to build Melbourne’s capacity as an outstanding global visitor experience.

Australian Tourism Export Council (ATEC)

ATEC is the peak industry body representing Australia’s $24 billion tourism export sector. Their mission is to build better business relationships for members and to further the issues important to the tourism export sector amongst key government and business leaders. Their services include business-to-business opportunities; national and branch events; political lobbying and policy influence. ATEC’s 1,100+ members include inbound tour operators, tourism product suppliers and service providers.

For more information on the Victorian branch please contact: Julie-Anne Rossetto, Branch Manager on 0409 230 020 or email: julie-anne.rossetto@atec.net.au

www.atec.net.au

Tourism Victoria International

Tourism Victoria works in collaboration with the Victorian tourism industry to achieve increased international visitor numbers, length of stay and visitor expenditure. In order to do this, it implements innovative and effective marketing strategies to position Victoria as a distinct and competitive tourist destination, promoting Melbourne as the gateway to the rest of Australia, a stylish and creative city surrounded by nature.

As part of Tourism Victoria’s trade marketing program, each year representatives from Tourism Victoria’s head and overseas offices co-ordinate and lead industry participation for Trade Shows and Missions held in Australia and around the world in key inbound tourism markets.

Tourism Victoria produces a Global Opportunities Prospectus each February that details these missions and other activities that internationally-ready products can attend or access. In addition, the Product Development unit of Tourism Victoria conducts an International Mentoring Program that explains the world of international market distribution and equips new product to target and secure a slice of the lucrative international market.

www.tourism.vic.gov.au