Melbourne Tourism Partnership

The Melbourne Tourism Partnership is one of the cornerstones of Melbourne’s development as a global destination. Destination Melbourne coordinates the Melbourne Tourism Partnership and works with the City of Melbourne, Melbourne Convention + Visitor Bureau, Tourism Victoria, and the Victorian Major Events Company to ensure that there is:

»  A framework for leadership, communication and coordination

»  Agreement on roles in marketing Melbourne as a tourism and events destination and in the delivery of information and visitor services

»  A coordinated approach to engaging the industry and city businesses in tourism and events marketing, advertising and servicing initiatives

»  Contribution to the development of a strong brand and positioning of Melbourne

Recent activity undertaken through the Melbourne Tourism Partnership includes:

»  Planning for a centralised events database for Melbourne

»  Development of a central image library

»  Establishment of a digital efficiencies taskforce

»  Wayfinding and signage project for Melbourne

For more information contact:
Tracy O’Brien | 9869 2444 | tracy@destinationmelbourne.com.au