City of Melbourne
The City of Melbourne plays a key role in managing the city as a destination. This includes the provision of infrastructure, signage, public art, amenities, parks and public spaces, as well as events, city marketing, tourism services and business support.
The City of Melbourne’s tourism services reach approximately two million visitors each year through the provision of the following programs:
- The Melbourne Visitor Centre at Federation Square
- The Melbourne Visitor Booth in the Bourke Street Mall
- City Ambassadors
- Melbourne City Tourist Shuttle
- Cruise Ship Program
- Melbourne Greeter Service
The City of Melbourne also offers industry a suite of cost effective promotional opportunities that help connect business to visitors, funds and delivers major events such as Moomba, the New Year’s Eve celebration, Melbourne Spring Fashion Week, Melbourne Music Week and the Melbourne Awards and supports more than 100 arts and cultural events per year.
The City of Melbourne works closely with Destination Melbourne to promote and deliver industry development and marketing initiatives that add value to the visitor experience.