Research

Destination Melbourne is committed to providing our stakeholders with accessible, user-friendly research that is relevant to the visitor experience.

We post research from Tourism Research Australia, Tourism Victoria and the Australian Bureau of Statistics.

Additional research papers available include:

Travel to Melbourne: Highlights domestic and international travel patterns to Melbourne. These papers outline accommodation preferences, length and duration of stay and visitors’ motivation to travel to Melbourne.

To download the latest Travel to Melbourne report click here.

Destination Melbourne’s Industry Survey: Destination Melbourne conducts an industry survey twice a year. We publish a comprehensive summary of the results of the survey and use the feedback to develop new initiatives and improve our service delivery.

To download the latest Industry Survey report click here.

VFR Travel to Melbourne: An annual report that outlines travel behaviour and visitor characteristics of the ‘visiting friends and relatives’ (VFR) market to Melbourne. The report details the activities undertaken while in Melbourne, length of stay and spending patterns of visitors.

To download the VFR Travel to Melbourne report click here.

National Visitor Survey 2011: For the year ended September 2011 was released at 10am 14th December 2011.

The recovery in domestic overnight travel continued in Victoria (+6.0% year-on-year) and nationally
(+4.2% year-on-year) in the year ending September 2011, representing the fourth consecutive
quarter showing a year-on-year increase in overnight visitors to Victoria. These results have
occurred in the context of continued appreciation in the Australian dollar, and strong competition
from outbound routes.

To download the National Visitor Survey report click here.