Integrated Visitor Transport Report

Melbourne attracts a wide cross-section of visitors around the year, who come for a variety of reasons including Major Events, Business Events and Conferences, Leisure and Visiting Friends and Relatives (in 2008, Melbourne led Sydney for the first time in terms of money spent by domestic visitors).

One of the direct benefits of a well co-ordinated visitor transport system is increased dispersal and yield. By improving access and mobility it is also possible to increase visitor spend.

This report focuses on visitor mobility in Melbourne; particular attention was also given to the Yarra River and opportunities for re-establishing a scheduled ferry service. It contains a number of recommendations based on investigation, local and international benchmarking as well as stakeholder feedback.

To download a copy of the Integrated Visitor Transport in Melbourne report please click here.