Latest Research Data

Visiting Friends and Relatives Travel to Melbourne year ended December 2011 please download report here.

See Destination Melbourne’s latest opinion piece on VFR click here.

International Visitor Survey – December Quarter 2011

Tourism Australia has just release their International Visitor Survey for the December Quarter.
To download the publication, please click here www.ret.gov.au/tra
International Visitor Survey – December Quarter 2011

Summary of Tourism Australia’s China 2020 Strategic Plan

To view the lastest 2020 China Strategy Plan please click here

Results For The Survey Of Tourist Accommodation (STA) September quarter 2011

There was an increase in all indicators except establishments for Victorian Hotels, Motels & Serviced Apartments (HMSA) of 15 rooms or more (HMSA). Takings increased by 6.3% in the September 2011 quarter compared to the September 2010 quarter.

Victoria also experienced growth in the number of rooms available (+460), room nights occupied(+2.4%), occupancy rates (+0.9% pts) and employment (+0.3%) in the September 2011 quarter when compared to the same quarter in 2010.

Melbourne experienced growth across most indicators: rooms available (+537 to 26,057), room nights occupied (+2.9% to 1.8 million), occupancy rates (+0.6% pts to 75.2%), takings (+6.4% to $311.2 million) and employment (+1.1% to 15,815).

Regional Victoria experienced growth in room nights occupied (+1.1% to 651,200), occupancy rates (+0.7% pts to 45.5%) and takings (+6.2% to $92.9 million).

Click here for further information- STA September Quarter Release 2011

State of the Industry Report 2011:

Access is available to a broad range of materials from the Tourism Directions Conference 2011, including videos, speaker presentations and transcripts of the speeches on Tourism Australia’s corporate website.

You can also download a copy of the State of Industry 2011 report and further details on the National Long Term Tourism Strategy at www.ret.gov.au/tourism/nltts.

To stay up-to-date with news within the Australian tourism industry and Tourism Australia, you can sign up to the weekly Essentials newsletter, featuring industry news and highlights and also get regular updates at Twitter.com/TourismAus. Tourism Australia’s corporate site also houses a range of other industry resources, including market insights to better understand your consumer, campaign activities and opportunities for industry involvement, and our global marketing prospectus.

Summary of All travel to Melbourne report year ending March 2011:

Domestic Visitation
Visiting friends and relatives (34.0%) was the largest purpose for visitors to Melbourne, followed by ‘holiday or leisure’ (32.9%) and ‘business’ (28.3%).

Domestic overnight visitors spent $4.8 billion in Melbourne. On average, they spent $259 per night in the region.

To see a full report of domestic visitation to regions of Victoria year ending September 2011 please click here.

International Visitation
Please follow the links below to see the latest statistics on International Visitation in Victoria:
How many international travellers visit Victoria? 
Where do they come from?
How much do international visitors spend in Victoria?
How many international travellers will visit Victoria in the future?

Regional Victoria Visitation to Melbourne
Visiting friends and relative is the main driving factor for regional Victorians to visit Melbourne, they stay an average of 2 nights and are most likely to stay with the friends and relatives during their stay.

Melbourne received nearly 8.6 million daytrip visitor from regional Victoria this is up 7.3% on December 09 figures.

To read the full report, please click here.

Click here to view the Integrated Visitor Transport in Melbourne – January 2010.

International Education Visitation – June 2010
In an Australian first, Destination Melbourne together with Victoria University launched the results of a far reaching study which examines the relationship between International Educational Visitation and tourism. The research was conducted through the Sustainable Tourism CRC by leading Australian universities. This major report will provide the tourism industry with significant insights into the behaviour of international students and their impact on the Visiting Friends and Relatives and Leisure markets. This is a must read for destination managers, marketers, local government tourism managers and anyone interested in this major visitor market.

To download a copy of the research paper click here or to download the presentation, click here.

If you have any queries or suggestions regarding tourism research available please contact Destination Melbourne at info@destinationmelbourne.com.au