Research and Case Studies
Destination Melbourne has a number of case studies relating to Tapping into Tourism.
To view these studies please click on the links below:
|The Importance of the Visitor Experience
Queen Victoria Market
The Queen Victoria Market is one of Melbourne’s most iconic attractions, drawing around three million visitors annually. Discover what initiatives the market has developed to deliver an outstanding global visitor experience.
|Developing Cultural Precincts
City of Greater Dandenong
The City of Greater Dandenong and their local traders have joined forces to present a series of unique tours to promote the area’s vibrant cultural precincts. Find out how the journey started and became a success.
|Delivering on the Promise
Frankston Visitor Information Centre (VIC)
Winner of the 2012 Victorian and Australian Tourism Awards for Visitor Servicing, the Frankston Visitor Information Centre (VIC) is part of the $25 million Frankston Waterfront precinct. Discover how Frankston VIC is delivering key services to not only their visitors but to the local community as well.
|Engaging Local Businesses in Discover Your Own Backyard…
and opening the floodgates
Hobsons Bay City Council
New initiatives and new activities; an evolved campaign that is bringing business, community and government together.
|Reaching new Heights through Facebook
Global Ballooning Australia
Getting started was the easy part, continuing the journey was the challenge. Discover how Global Ballooning Australia started new conversations with their customers. An engaging, measurable marketing initiative for a budget conscious business.
The full Tapping into Tourism publication is available to download here.
For more information contact:
Renee Street | 9869 2444 | email@example.com