Destination Melbourne provides industry leadership; advocacy on behalf of the visitor experience; and cost effective marketing programs that encourage visitation, dispersal and yield.

As a not for profit company without shareholders, we are under no pressure to deliver dividends in a conventional sense, however there is an absolute commitment within the business to re-investing our surpluses in programs and activities that support the visitor experience and help the industry grow.  We do this with the active support of Tourism Victoria, the City of Melbourne, our sponsors and partners.

The majority of Destination Melbourne’s revenue comes from advertising in our products and campaigns. The business is performing well in a challenging operating environment and has recently launched a new three year plan.

We inspire Melbourne by:
•    Playing a pivotal role in generating visitor expenditure and dispersal
•    Being the catalyst for new ways of working and thinking about providing an outstanding visitor experience
•    Creating a culture that encourages government, industry and community to work together to support Melbourne’s reputation as a global, welcoming city.

Destination Melbourne actively seeks out new ways of doing things that generate social, economic and environmental prosperity for Melbourne. We embrace innovation as a core value in our business along with Integrity, Accountability Excellence and Respect. These values guide our behaviour every day. It is what you can expect when you work with Destination Melbourne.

The National Trust of Australia (Victoria) is a community – based, non-government organisation committed to promoting and conserving Australia’s heritage for future generations to enjoy. Founded in 1956, it has since grown to become Australia’s largest community based, heritage conservation organisation that works as an independent, privately funded, not-for-profit body. It is the premier heritage and conservation organisation in Victoria and the major operator of house museums and historic properties open to the public.

With over 30 year’s experience, Melbourne River Cruises is the largest and most experienced river cruise operator in Melbourne specialising in tourism and hospitality. As award winning industry leaders, we aim to create international service systems to provide entertainment, recreation, culture and social exchange for local, interstate and international individuals and groups.

We are in the business of providing memorable experiences and are committed to fulfilling customer needs and satisfaction. Whether you choose to join our daily sightseeing cruises or to have a private function, our team will extend warm, friendly and professional hospitality to enhance the customer experience.

Plenary Group Asia Pacific is headquartered in Australia, where we have won a reputation for excellence and reliability, reflected in the nine Public-Private Partnership (PPP) projects we have managed across sectors as diverse as tourism, health and defence.

The company has offices in Sydney, Adelaide and Melbourne along with a consultancy in Singapore, which is positioned to advise on the fast-growing Asian region.

South Wharf Promenade

South Wharf Promenade (SWP) is Melbourne’s newest food and beverage precinct. Situated in and around restored heritage cargo sheds on the Yarra’s edge, SWP brings together some of Melbourne’s most talented food and beverage operators delivering a great dining experience. Located directly in front of the Melbourne Convention Centre and just a short stroll to the CBD and in close proximity to several large office buildings and key sporting venues, SWP is set to become Melbourne’s newest events precinct offering an array of venues and function spaces catering for a diverse range of functions and events.

The NGV is the oldest and one of the finest public art museums in Australia.  Established in 1861, the NGV has two buildings displaying the NGV Collection – NGV International on St Kilda Road and The Ian Potter Centre: NGV Australia at Federation Square.