Marketing

Get involved!

Our 2012 Destination Melbourne Program provides you with the tools you need to promote your product to Victorian, interstate and international visitor markets at their place of origin and on arrival in Melbourne.

It reflects our commitment to developing integrated and innovative marketing campaigns that provide results. You will find details of key campaigns, digital opportunities and publications, including cost of participation, booking and material deadlines and campaign roll out dates.

Our extensive range of printed and digitalpublications offer marketing solutions to suit every business interested in reaching the visitor market.

Our publications are officially recognised and branded by Tourism Victoria and City of Melbourne.

They are distributed through an extensive network including Melbourne Airport, Skybus, Visitor Information Centres, Melbourne Convention & Exhibition Centre, hotels and attractions.

We source paper from internationally certified sustainably managed forests and print our publications at plants that hold the ISO14001 Environmental Management System certification.

In addition to publications we also create and execute bespoke campaigns for the accommodation sector and family attractions.

Please click here to download Destination Melbourne’s Program for 2012.

If you have any suggestions on how we can improve our current marketing program or a new product idea please let us know via the industry feedback form.