Family Campaign – Melbourne 4 Kids

Melbourne 4 Kids is a campaign run in partnership with Melbourne’s attraction sector, Tourism Victoria and V/Line. Appearing throughout the school holiday period, the campaign encourages regional families to visit Melbourne and experience its attractions, events and exhibitions.

Objectives:

  • Encourage regional Victorians to visit Melbourne’s attractions throughout the school holidays
  • Promote Melbourne as a family friendly destination
  • In addition to increasing traffic from regional Victoria to Melbourne, the Family Campaign provides a cost-effective advertising opportunity for Melbourne based attractions to reach one of their most important markets.

Target audience:

  • Regional Victorian parents and grandparents during school holiday periods

Media:

  • Online, print, television and radio

Partnership opportunity for:

All family friendly attractions within the Melbourne area. Campaign sponsorships are also available

For more information contact:
Kellie Monger | 9869 2413 | kellie@destinationmelbourne.com.au