Attractions Campaign – “You can’t do this at Home”

You can’t do this at Home is the brand of our seasonal Family Campaigns. The campaign objective is to increase traffic from regional Victoria to Melbourne throughout the summer and autumn school holidays.

The brand You can’t do this at Home features prominently on creative and has strong brand equity in the regional market.

In addition to increasing traffic from regional Victoria to Melbourne, the Family Campaign provides a cost-effective advertising opportunity for Melbourne based attractions to reach one of their most important markets.

The campaign creative includes a unique redeemable offer for each attraction which promotes visitation and allows the business to track the success of the campaign. A competition is run each season that regularly receives in excess of 1000 entries.

Past campaigns have partnered with a variety of media including the Herald Sun, Southern Cross Network, Austereo, kidspot.com and visitvictoria.com.

The campaign features up to twelve attractions per season and is regularly supported by V/Line.

“Melbourne Museum is a regular participant in Destination Melbourne’s Family Campaign. We see this as a great opportunity to leverage our marketing spend and drive visitation from both metro Melbourne and regional Victoria”.
Maree Martin – Marketing Manager, Melbourne Museum

For more information contact:
Kellie Monger | 9869 2413 | kellie@destinationmelbourne.com.au