Mobile Applications

Destination Melbourne in collaboration with Tourism Victoria has created two free to consumer iPad applications and a downloadable .PDF version of each of the publications in the Official Visitors Guide suite.

The iPad applications are designed to:

  • develop digital opportunities for the Melbourne OVG brochure to extend reach and relevance
  • provide accessible destination content to the consumer (both prior to arrival and once in destination)
  • enhance the visitor experience through distribution of products via a variety of channels.

Destination Melbourne continues to explore the digital opportunities for our industry and the potential to enhance the visitor experience in the online space. We will continue to evaluate new technology and create opportunities that extend the reach of our existing publications and provide the industry with new ways in which to promote their product.

For more information and to view a our digital opportunities please download the prospectus here.