TripAdvisor

TripAdvisor is the world’s most comprehensive and utilised travel planning guide. Each month tens of millions of browsers worldwide visit the site. TripAdvisor has the largest audience of any travel planning media product on the planet.

Destination Melbourne has secured the Australian domain sponsorship for the Melbourne page on TripAdvisor from August 2011 – August 2012.

This sponsorship has several facets. We now own the right to on-sell the advertising space on the Melbourne page to third party operators. We also have the exclusive right to distribute our Official Visitor publications via the site with links to special operator deals.

Destination Melbourne will work in collaboration with Tourism Victoria to ensure that the content on the page is up-to-date, on brand and always enhancing the visitor experience.

The objectives of the TripAdvisor Sponsorship are to:

  • develop advertising opportunities for third party partners on the Melbourne page of TripAdvisor
  • provide accessible destination content to the consumer (both prior to arrival and once in destination)
  • enhance the visitor experience through distribution of products via a variety of channels.

For more information and to view a our digital opportunities please download the prospectus here.