Visitvictoria.com Opportunities

visitvictoria.com Listings
visitvictoria.com is one of the most successful state tourism websites in the country.

Over 6.4 million visitors from Australia and international markets viewed 24 million pages in the year ending December 2012. visitvictoria.com features mapping, dynamic features and interactive modules.

The site integrates video and social media features and provides opportunities to integrate emerging technologies and digital innovation.

Businesses listed on visitvictoria.com benefit from increased online exposure, integration with mapping, online booking capabilities, distribution to over 40 tourism websites via the Australian Tourism Data Warehouse (ADTW) and Tourism Victoria marketing activities and improved search engine optimisation.

Visit my.visitvictoria.com/register to register your listing online. It should not take much more than 30 minutes to set up. It is the most cost-effective way of promoting your business.

Cost of Participation:
Accredited  Businesses: $90 +GST
Non-Accredited  Businesses: $227.25 +GST
Events: Free
Duration of listing: 12 months

 “Melbourne Aquarium’s listing on visitvictoria.com.au has proven to be a valuable business tool. Initial set-up is a quick and easy process, and includes the opportunity to showcase vision. Providing us with  an average of just over 7,000 page views a month, increased SEO and exposure on the Australian Tourism Data Warehouse websites, the listing has proven to be a great return on investment and a fantastic extension to Melbourne Aquarium’s online marketing strategy.”
Gabriella Iacuone, Melbourne Aquarium

Deals & Packages
Deals & Packages on visitvictoria.com is one of the most popular sections on visitvictoria.com. Deals & Packages offer industry a strategic and cost-effective tactical marketing opportunity, to promote their offer to a motivated audience. visitvictoria features deals more widely across the entire site, in the dedicated Deals & Packages section, and in operator’s individual product listings. Deals can be booked online or referred to the operator’s website.

You must have a visitvictoria listing to leverage the Deals & Packages pages.

Cost of Participation: $250 +GST
Duration of listing: 3 months

“Featuring in Melbourne Deals on the Tourism Victoria website has helped build our hotels profile both internationally and locally. It is also a fantastic way to get our special deals and offers out to a targeted audience.”
Kate Quigley, Business Development Executive
Radisson on Flagstaff Gardens Melbourne

visitvictoria.com deals eNewsletter
Victoria Deals is Tourism Victoria’s primary consumer eNewsletter.
The dedicated monthly Newsletter is delivered to over 50,000 opted in consumers throughout Australia. The eNewsletter highlights featured deals, plus destinations in Melbourne and regional Victoria.

While the eNewsletter does not offer paid advertising, businesses have the opportunity to be featured in the eNewsletter, if they have an existing listing on the website, and their deal offers a unique tourism experience and/or provides a unique deal or offer. Each month, the editor will select deals on this basis and the deal’s synergy with planned editorial content.

For more information contact:
Grant Arbuckle| 9869 2417 | grant@destinationmelbourne.com.au

Social Media
Tourism Victoria have developed an integrated social media strategy that provides ongoing targeted communication with key tourism markets domestically and internationally via Facebook, Twitter and YouTube. Operators may be featured in social media communication, if they have an existing listing on the visitvictoria website and provide deals that offer a unique experience, event or offer.

The Tourism Victoria social media team manage and compile the social content on an ongoing basis

For more information please contact:
Kellie Monger| 9869 2413 | kellie@destinationmelbourne.com.au

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