Visitvictoria.com e-Marketing Opportunities

visitvictoria.com is one of the most successful state tourism websites in the country. Over 6.4 million visitors from Australia and international markets viewed 24 million pages in the year ending December 2011, with approximately 530,000 visits per month*.

In July 2011, Tourism Victoria launched a new visitvictoria.com website with improved design, navigation, mapping, dynamic features and interactive modules. The new site integrates video and social media features and provides new opportunities to integrate emerging technologies and digital innovation.

Businesses listed on visitvictoria.com benefit from increased online exposure, integration with mapping, online booking capabilities, distribution to other tourism websites and Tourism Victoria marketing activities and improved search engine optimisation.

Listings

Visit my.visitvictoria.com/register to register your listing online. It should not take much more than 45 minutes to set up. It is the most cost-effective way of promoting your business.

Cost of Participation:

Accredited  Businesses: $90 +GST

Non-Accredited  Businesses: $227.25 +GST

Events: Free

Duration of listing: 12 months


Deals & Packages

Since the addition of the Deals & Packages section on visitvictoria.com in 2007, deals have become one of the most popular pages on visitvictoria.com. Deals & Packages offer industry a strategic and cost-effective tactical marketing opportunity, to promote their offer to a captivated audience. The new visitvictoria website features deals more widely across the entire site, in the dedicated Deals & Packages section, and in operator’s individual product listings. Deals can be booked online or referred to the operator’s website.

You must have a visitvictoria listing to leverage the Deals & Packages pages.

Cost of Participation: $250 +GST

Duration of listing: 3 months

visitvictoria.com deals eNewsletter

Victoria Deals is Tourism Victoria’s primary consumer eNewsletter.

The dedicated monthly Newsletter is delivered to over 60,000 opted in consumers throughout Australia. The eNewsletter highlights featured deals, plus destinations in Melbourne and regional Victoria.

While the eNewsletter does not offer paid advertising, businesses have the opportunity to be featured in the eNewsletter, if they have an existing listing on the website, and their deal offers a unique tourism experience and/or provides a unique deal or offer. Each month, the editor will select deals on this basis and the deal’s synergy with planned editorial content.

Social  Media

Tourism Victoria have developed an integrated social media strategy that provides ongoing targeted communication with key tourism markets domestically and internationally via Facebook, Twitter and YouTube. Operators may have the opportunity to be featured in social media communication, if they have an existing listing on the visitvictoria website and provide deals that offer a unique experience, event or offer. The social media team manage and compile the social content on an ongoing basis.
For more information contact:
Kellie Monger | 9869 2413 | kellie@destinationmelbourne.com.au

www.tourism.vic.gov.au

*Source: Google Analytics